Ad Campaigns by Amazon India

Amazon is one of the few companies which has run one of the most notable campaigns with highlights on the dilemmas faced by shoppers to how Amazon has changed the lives of people using it. Unlike most other e-commerce players in the country it has been building its own brand. A few of the most notable and most successful campaigns have been compiled below for our viewers. 

1. #AurDikhao
It has a two minute ad film which takes the viewer through an array of hilarious scenarios with the typical Indian consumer's behavior, like a tourist family asking for more places to visit even if those places are not on the map. The lyrics are suited as well, “Hindustani dil kehta hai…aur dikhao…aur dikhao.”

2. #KyaPehnu

This ad campaign captures the dilemma which people face while deciding what to wear on a particular occasion. The eternal question of "Kya pehnu"is highlighted and in that to in a fun way with a lot of dancing and catchy music. 

captures the dilemma which people face while deciding what to wear for a particular occasion. - See more at: http://www.exchange4media.com/advertising/amazon-india%E2%80%99s-%E2%80%98kya-pehnu%E2%80%99-campaign-addresses-fashion-dilemma_62687.html#sthash.BrEeuYOn.dpuf

captures the dilemma which people face while deciding what to wear for a particular occasion. - See more at: http://www.exchange4media.com/advertising/amazon-india%E2%80%99s-%E2%80%98kya-pehnu%E2%80%99-campaign-addresses-fashion-dilemma_62687.html#sthash.BrEeuYOn.dpuf

captures the dilemma which people face while deciding what to wear for a particular occasion. - See more at: http://www.exchange4media.com/advertising/amazon-india%E2%80%99s-%E2%80%98kya-pehnu%E2%80%99-campaign-addresses-fashion-dilemma_62687.html#sthash.BrEeuYOn.dpuf

3. #WhenAWomanShops
 This was particularly different from other campaigns as it involved a social experiment which unmasked the myth that women just loved to shop and indulge in the same. A very emotional and honest ad film about this experiment is the final outcome of this.

 

4. #EmpoweredByHer
Through this campaign Amazon shows how it is empowering women to start and run their own businesses. It shows women who are selling using this platform and how it has changed heir lives.

5. #YourFirstFriend
Amazon highlights the significance of friendship through this ad campaign and successfully does so.

CREATIVE WAYS TO BOOST YOUR BUSINESS

·           The # phenomenon - However over hyped it is, it actually works. Get active on Twitter!

·         Pin your own images (and others) - Don’t underestimate the value of this image-sharing site. Post your strongest visual assets (templates, infographics, etc) on Pinterest and link them to your webpages.
 
·         Keep social tabs on competitors - Facebook business pages allow you to follow other accounts via the Pages to Watch feature. Follow your competitors and see what they post, and which of their posts get the most shares and likes. See what works and follow their lead.
 

·        Vines – Vines, quick 6 second videos, are largely under utilized. Start using them and see the fun ( output ). Visit vine.co

·         Slideshare – The slideshow is back and better than ever! Repurpose PowerPoint presentations for audience-friendly slideshares.
 
·         Webinars – Host your own free webinar or partner with another business for twice the expertise (and twice the promotion power). Webinar are a great source of business leads.
 
·         Video contests - Not as many people will enter video contests, but you’re more likely to get a higher caliber of content since creating a video requires more effort on the user’s part. This kind of content can be extremely valuable for businesses down the line.

·         Submit your vote contests - Voting contests get a ton of entries because they’re so easy to participate in (just click a button, in most cases). What’s cool about voting contests is that you can use the data obtained from the votes to create a mini data study. Share what you learned in a blog post!
 
·         Caption Contests - Post a photo and ask users to submit their best caption - this kind of contest can get some pretty great laughs.
 

·          Memes - Memes are fun and familiar for internet users. Get a little cheeky with some fun memes by generating your own using meme generators. Memes are fun and familiar for internet-goers. Get a little cheeky with some fun memes – it’s easy to make your own with sites like meme generators.

 
 

Best Advertisements by Indian Startups - Taking the emotional route

Indian startups are taking the emotional route to advertise their brands. We have compiled some of the best advertisements by Indian startups for you, have a look!

1. OYO Rooms Independence Day - JAI HIND - #Azaadi4Me

OYO Rooms came up with a brilliant Ad film featuring Manpj Bajpai and Raveena Tandon a couple of weeks before our nation's 68th Independence day. This Ad perfectly captures how our daily lives would have been living as second class citizens in our own country. It also shows how much we should value what our freedom fighters did for us.

2. Spend more time with Mom – Order online on Zomato!

Another ad showing the sensitive relationship between a mother and a son. This ad also subtly tries to share the notion that ordered food is as good as home cooked food and that one should 'spend more time with mom' by ordering food and not making her cook.

3. Dil Ki Deal on Snapdeal featuring Aamir Khan

Another ad film talking about the nature of 'deals'. A wife gifting a husband, a girl getting a gift, a father giving his daughter a helmet to wear, a small baby , this ad has it all with Amir Khan as the narrator. 

4. Paytm - #Paytmkaro

  This ad is similar to the Snapdeal ad, capturing snapshots of the role the product plays in our daily lives and showing it in an emotional way. Mostly highlights the use of the paytm recharge and wallet services but does that in the perfect way possible.

5. Flipkart - How a small town boy made his way to his girlfriend’s heart

  The element of humor, the friendship between boys, girlfriend talks and the Rastogi uncle's store being compared to Flipkart, everything about this ad is something we can relate to.  

Powerful Mascots !

Ever since its origin, advertising and marketing had always been a matter of creativity, which tempted imaginative minds and has emerged as one of the biggest industries today. In this age-old industry, there are certain faces and characters that had been seen by more than one generation. Lets take a look back at those characters that have now become the face of the brand and bring you some quick facts about them that you would love to know.

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A brainchild of Ogilvy’s Rajiv Rao, the ZooZoos aren’t animated characters. In fact, they are women and kids wearing costumes and acting in front of the camera. Launched at the time of IPL2, these alien like characters were shot in Cape Town with a spend of over Rs. 3 crore.

​ Introduced in 1967, the brand’s first ad had a different Amul girl wearing a pink jumpsuit and not her signature polka-dotted frock. Moreover, the Amul Girl got a 3D makeover recently in 2013. 

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The picture that we’ve been seeing from several decades and which has become the face of Parle-G is not a sketch or animation. It’s a picture of Neeru Deshpande, which was clicked when she was 4 years 3 months old. 

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Created by Joanna Ferrone and Sue Rose, Fido Dido is a cartoon character, first drawn on a napkin in a restaurant. The character was later adapted by 7UP as its mascot. The original name of 7UP is Bib-Label Lithiated Lemon-Lime Soda. 

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 Adored around the world, the distinctive black and white animal is a national treasure in China and has been the symbol of WWF since its formation in 1961. Sir Peter Scott got the inspiration for the WWF logo from Chi-Chi, a giant female panda that was living at the London Zoo. 

​​After taking the charge at PMO, Narendra Modi, in his first meeting with Aviation Ministry, had said that the common man must replace the Maharaja as the mascot of Indian aviation. As a result, in 2015 Maharaja got a makeover and emerged in a younger version.

​The birth of common man was a result of time crunch. In a bid to meet the deadlines, RK Laxman started creating fewer background characters and started creating generic characters. That was when a dhoti clad character started gaining popularity as The Common Man. 

​ICICI Prudential Life created an entity called Chintamani, which was initially created just for a radio spot. Over time, Chintamani got famous and then it was used in the brand’s entire TV campaign.

10 Most Impactful WWF Advertisments

The World Wide Fund for Nature (WWF) is an international non-governmental organization which works in the field of the biodiversity conservation, and the reduction of humanity’s footprint on the environment. WWF supports and organizes different campaigns aimed to stop degradation of natural habitats and raise awareness on hot environmental issues. We have created a list of some of the most impactful ad campaigns by WWF. Hope you will like it!


STOP CLIMATE CHANGE BEFORE IT CHANGES YOU
This advertisement by WWF tries to send across the message that the climate is changing, it is changing fast and it is changing for the worse. If this continues to happen, the climatic changes would bring unpleasant changes to the human species.



FASHION CLAIMS MORE VICTIMS THAN YOU THINK
Several animals are hunted for their skin to cater to human wants like bags, shoes, belts among others. But are these wants greater than the need for survival? This WWF advertisement talks about this very sensitive issue.

IMAGINE THIS IS YOURS

EVERY YEAR 60 MILLION ANIMALS ARE SLAUGHTERED FOR THEIR SKIN

FOR ONCE, THE DARK SIDE SAVES THE PLANET

HORRIFYING VS. MORE HORRIFYING
IF YOU DON’T PICK IT UP, THEY WILL
PLASTIC BAGS KILL
WILDLIFE IS DISAPPEARING
SAVE PAPER – SAVE THE PLANET

COKE CARTOONS FOR CHINESE NEW YEAR

Coca-cola Brought a Big Sales Boost Last Year in China Despite Tough Economic Conditions.

For Christmas, Coca-Cola tends to stand by Santa Claus or polar bears. Ahead of the Lunar New Year last year, it wanted to find a symbol that would have that same long-term appeal in China, so it went back to the archives.

It brought out some characters it had successfully used in the past, starting in 2001, in campaigns by McCann – two dolls inspired by traditional clay folk art figurines. The characters, A Fu and A Jiao, were freshened up and put into TV commercials by McCann Shanghai. They went on packaging; people could share them as emojis on mobile app WeChat. The animated mobile stickers showed the dolls flying a kite, watching fireworks and playing with traditional Lunar New Year symbols. Those emoticons were downloaded 12.2 million times.

Obviously, the characters are back this year.

The TV spot shows the dolls giggling and jumping off the label and rolling the bottle to the table to help a family get ready for dinner. They appear on packaging, and a mobile component is still to come.

Coke's characters evolved from two dolls often represented in Chinese folk art -- the dolls emerged out of popular folklore and were "originally human characters that warded off evil monsters from the forest," said Cia Hatzi, regional business director at McCann Worldgroup for Coca-Cola. "Over time they came to symbolize good luck and blessing during the Chinese New Year and other festive moments."

Finding the right Lunar New Year's campaign is challenging. The message "cannot veer too far from traditional Chinese New Year values, or consumers will reject it.There's a very small parameter you can play with in terms of creative ideas, but at the same time because it's so cluttered, you've got to stand out more."

The answer is "playing with traditional values, but really playing with them in a way that's interesting and engaging."

There are updates from last year -- the characters have more defined personalities, for example. But they're mostly familiar.

As marketers we're so obsessed with 'new and innovative,' and this is an example of where consistency is the way forward. You don't have to always reinvent the wheel, you can develop something and think long-term, but you need to make it surprising and delightful every time you do it.

UBER'S NEW LOGO

The story of how Kalanick and his design team came to replace the ubiquitous “U” logo is about more than a corporate rebranding effort. It’s a coming-of-age tale. It’s about Uber’s attempt to transform its purpose and cement a new reputation—to change not only how it is perceived throughout the world, but how it perceives itself. Back in 2010, Uber’s founders launched an app that let wealthy bros summon BMWs and Lincoln Town Cars at the push of a button. It was an elegant, elitist way for Kalanick, his friends, and people like them to roll around San Franciso like ballers. This, of course, was before Uber ran afoul of regulators and got hit with lawsuits alleging it misclassifies drivers as private contractors. It was before Kalanick raised more than $10 billion—valuing the business at close to $65 billion—on the promise that it would become the future of logistics. And it was before the launch of UberX, UberCommute, and UberPool—egalitarian offerings that feel decidedly un-baller. “The early app was an attempt at something luxury,” says Kalanick. “That’s where we came from, but it’s not where we are today.”

Today, you’ll find Uber in 400 cities in 65 countries. Almost two-thirds of its 6,000 or so people have been with the company less than one  year. That kind of hypergrowth has a history of causing startups—Blackberry, Palm, and Twitter among them—to lose focus. When most of your employees fit in your living room, it’s easy to communicate your plans. But now that task is exponentially harder. What’s more, Uber is a global and a local brand—the Mumbai market is very different than, say, the market in Lagos. Uber’s rebrand, says Kalanick, is about helping every person in its ecosystem—riders, partners, and employees—grok the company’s culture and ambitions.

Here’s the thing, though. Kalanick is not a designer. He’s an engineer by training and an entrepreneur by nature. Yet he refused to entrust the rebranding to anyone else. This was an unusual decision. Most CEOs hire experts—branding agencies that specialize in translating corporate values into fonts and colors—or tap an in-house team. Not Kalanick. For the past three years, he’s worked alongside Uber design director Shalin Amin and a dozen or so others, hammering out ideas from a stuffy space they call the War Room. Along the way, he studied up on concepts ranging from kerning to color palettes. “I didn’t know any of this stuff,” says Kalanick. “I just knew it was important, and so I wanted it to be good.”

Kalanick’s involvement makes more sense when you understand the rebranding was personal. “There’s an evolution here, for the founder as well as for the company,” he says, “because really, they’re very connected.” During Uber’s early years, Kalanick came across as a bellicose bro, a rebel-hero always angling for a confrontation—with regulators, the taxi industry, and competitors. Reflecting on this, Kalanick says it was all a misrepresentation by the media. When you don’t really know who you are, he says, it’s easy to be miscast—as a company, or as a person. For Kalanick, who turns 40 this year and has gained a few more shades of silver in his spiky, salt-and-pepper hair, this rebrand has been an act of self-exploration. It is his attempt to define who he is, and to give himself the flexibility to evolve alongside the company he started.