Powerful Mascots !

Ever since its origin, advertising and marketing had always been a matter of creativity, which tempted imaginative minds and has emerged as one of the biggest industries today. In this age-old industry, there are certain faces and characters that had been seen by more than one generation. Lets take a look back at those characters that have now become the face of the brand and bring you some quick facts about them that you would love to know.

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A brainchild of Ogilvy’s Rajiv Rao, the ZooZoos aren’t animated characters. In fact, they are women and kids wearing costumes and acting in front of the camera. Launched at the time of IPL2, these alien like characters were shot in Cape Town with a spend of over Rs. 3 crore.

​ Introduced in 1967, the brand’s first ad had a different Amul girl wearing a pink jumpsuit and not her signature polka-dotted frock. Moreover, the Amul Girl got a 3D makeover recently in 2013. 

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The picture that we’ve been seeing from several decades and which has become the face of Parle-G is not a sketch or animation. It’s a picture of Neeru Deshpande, which was clicked when she was 4 years 3 months old. 

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Created by Joanna Ferrone and Sue Rose, Fido Dido is a cartoon character, first drawn on a napkin in a restaurant. The character was later adapted by 7UP as its mascot. The original name of 7UP is Bib-Label Lithiated Lemon-Lime Soda. 

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 Adored around the world, the distinctive black and white animal is a national treasure in China and has been the symbol of WWF since its formation in 1961. Sir Peter Scott got the inspiration for the WWF logo from Chi-Chi, a giant female panda that was living at the London Zoo. 

​​After taking the charge at PMO, Narendra Modi, in his first meeting with Aviation Ministry, had said that the common man must replace the Maharaja as the mascot of Indian aviation. As a result, in 2015 Maharaja got a makeover and emerged in a younger version.

​The birth of common man was a result of time crunch. In a bid to meet the deadlines, RK Laxman started creating fewer background characters and started creating generic characters. That was when a dhoti clad character started gaining popularity as The Common Man. 

​ICICI Prudential Life created an entity called Chintamani, which was initially created just for a radio spot. Over time, Chintamani got famous and then it was used in the brand’s entire TV campaign.