Wednesday, 17 February 2016

Best Advertisements by Indian Startups - Taking the emotional route

Indian startups are taking the emotional route to advertise their brands. We have compiled some of the best advertisements by Indian startups for you, have a look!

1. OYO Rooms Independence Day - JAI HIND - #Azaadi4Me

OYO Rooms came up with a brilliant Ad film featuring Manpj Bajpai and Raveena Tandon a couple of weeks before our nation's 68th Independence day. This Ad perfectly captures how our daily lives would have been living as second class citizens in our own country. It also shows how much we should value what our freedom fighters did for us.

2. Spend more time with Mom – Order online on Zomato!

Another ad showing the sensitive relationship between a mother and a son. This ad also subtly tries to share the notion that ordered food is as good as home cooked food and that one should 'spend more time with mom' by ordering food and not making her cook.

3. Dil Ki Deal on Snapdeal featuring Aamir Khan

Another ad film talking about the nature of 'deals'. A wife gifting a husband, a girl getting a gift, a father giving his daughter a helmet to wear, a small baby , this ad has it all with Amir Khan as the narrator. 

4. Paytm - #Paytmkaro

  This ad is similar to the Snapdeal ad, capturing snapshots of the role the product plays in our daily lives and showing it in an emotional way. Mostly highlights the use of the paytm recharge and wallet services but does that in the perfect way possible.

5. Flipkart - How a small town boy made his way to his girlfriend’s heart

  The element of humor, the friendship between boys, girlfriend talks and the Rastogi uncle's store being compared to Flipkart, everything about this ad is something we can relate to.  

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